How Humour Can Make Your Direct Response TV Ad More Effective.
When you think about the usual direct response TV ads, particularly those for accident injury solicitors, they are usually pretty dry affairs, with little to tell one from another or make one stand out...
View Article5 key aspects to a good DRTV ad campaign
A direct response TV ad campaign can be a very powerful thing. Get it right and your response rate can go through the roof, get it wrong and you’ll likely just throw away a lot of money. Direct...
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